I grew up inside the Washington Beltway during the 1960s and, as a result of my experience there, I have been fundamentally concerned about the extent to which people (including myself) practice what we preach.  

I grew up inside the Washington Beltway during the 1960s and, as a result of my experience there, I have been fundamentally concerned about the extent to which people (including myself) practice what we preach. Few of us do this as well as we would like – not because we are hypocrites (though that is true in more cases than I would like to admit), but primarily because human beings are creatures of habit and enmeshed in different variations of the Insanity Trap.

The best definition that I ever heard for insanity is that it involves doing the same thing over and over again, but expecting different results. The problem is that when we keep doing what we’ve been doing, we keep getting what we’ve been getting. This occurs because most of us handle the complexity of life in narrowly-focused and overly-fragmented ways, on both a personal and a professional basis.

My life’s focus has been to use my knowledge and skills as systems scientist/cybernetician to help people (individuals and institutions) improve their ability to work out of the Insanity Traps in their lives by working more strategically, integratively, and collaboratively on challenging issues in ways that enhance the greater good.

This essay and portrait is part of a community-art and leadership project called “wdydwyd?” Tony Deifell (KNLP-16) invited his colleagues in the Kellogg Fellowship to reflect on what motivates them to follow their personal and professional paths by answering the question, “Why do you do what you do?”


“wdydwyd?” has reached over 1.5 million people worldwide and it has been used for team-building at Google, Twitter, many colleges and universities, nonprofits and K-12 classrooms. And, according to Wired Magazine, “In Silicon Valley, that question has been the hottest team-building meme since Outward Bound – and it’s spreading.” For more information: http://wdydwyd.com/leadership.


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